BIC Razors
Website & Mobile Design
BIC came to Genuine hoping to bring the men's and women's brands together on a new site with a contemporary identity and voice. I worked to evolve established brand guidelines for a reorganized, redesigned, and refreshed digital presence. We also created compelling new content like the "Razor Finder" quiz.
The approachable copy and bright, engaging aesthetic was developed to empower users to feel confident in their skin. Hair is natural. Shaving is natural. We wanted to make it clear that BIC was a resource to help customers achieve their grooming goals, no matter what they are.
Agency: Genuine Interactive | Art Director: Christen Dute