Timothy C. Reagan

We were paired with Tranquillo as part of the Ad Club’s Brandathon competition. Tasked with a complete brand overhaul for their product, we set out to offer a complete package of branded marketing materials that has greatly influenced the company’s continued success. To prepare Tranquilo for big box stores, we created a new logo, product packaging, textile patterns, in-store graphics, and a clean, responsive site designed to make eCommerce purchases extremely easy on mobile.

To add a real, relatable quality to the brand, our marketing strategy incorporated playful, irreverent messaging in social media, traditional, and experiential advertising. Ranging from conventional print, to guerilla marketing, down to a meme-style strategy for Instagram, we wanted potential customers to see Tranquilo wherever they were. The brand appears both premium and approachable while showcasing plenty of wit and charm. Tranquillo has enjoyed many successes since our partnership, including an appearance on the hit TV show Shark Tank.