MassGeneral Hospital

Web & Mobile Design

My goal was to align MassGeneral’s digital presence with their unparalleled care. Over the course of our partnership, I was fortunate to have to opportunity to art direct and design their flagship website. The result was a contemporary aesthetic aimed at facilitating usability and function.

 
 
 
 

The design needed to feel like a natural progression of the brand—one that complemented MassGeneral’s history and grandeur. To do that, we started with a revamped information architecture and a few small but important upgrades to their type and color palette. The progression naturally flowed into a simple yet avante-garde page structure. We also introduced authentic, relatable imagery to foster a belief in life after treatment.

 
 
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Agency: Genuine Interactive | Art Director: Laura Tirado