Massachusetts Bay Transit Authority

Website & Mobile Design, Brand Strategy, Advertisements & Campaigns

The public transit agency for all of Eastern Massachusetts sought to elevate its corporate pass program as a key benefit for local businesses and workers.

 
 
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We got it all on track with a full rebrand, website, print/digital marketing materials and templates, and a comprehensive paid media campaign that included digital, print, OOH, and radio executions. Alipes created the “Perq” name and color scheme, along with other brand elements. We launched a new landing site on our Kabiri CMS, while working with their team to refresh and modernize the look of the MBTA corporate pass site.

 
 
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Agency: Alipes, Inc. | Art Director: Jason Tennis