Massachusetts Bay Transit Authority
Website & Mobile Design, Brand Strategy, Advertisements & Campaigns
The public transit agency for all of Eastern Massachusetts sought to elevate its corporate pass program as a key benefit for local businesses and workers.
We got it all on track with a full rebrand, website, print/digital marketing materials and templates, and a comprehensive paid media campaign that included digital, print, OOH, and radio executions. Alipes created the “Perq” name and color scheme, along with other brand elements. We launched a new landing site on our Kabiri CMS, while working with their team to refresh and modernize the look of the MBTA corporate pass site.
Agency: Alipes, Inc. | Art Director: Jason Tennis