Mintz Levin
Brand Identity, Web Design, Photography & Video Direction
The most personal relationships in the business world can exist between attorneys and their clients, yet the industry is anything but personal when it comes to brand experiences online.
Mintz was looking for a way to differentiate its position among the undefined middle market of top 100 law firms in a way that was authentic to the firm, empowered individuals internally, and resonated with clients.
To get there, we streamlined their user flow for a holistic, seamless brand experience. We then created a new brand identity, color palette, typographic approach, and imagery style. The combination resulted in a visual identity that properly positioned Mintz as the progressive industry leader they are. My partnership with Mintz included everything from brand strategy to website design and art direction.
Agency: Genuine Interactive | Art Director: Laura Tirado