Pilot Innovations
Brand Identity, Web Design, Collateral
Pilot Innovations was nothing more than a business concept when they came to us. A spin-off company of Macy Industries, they wanted this think tank to focus on their unique way of launching ideas (particularly those that could be implemented using carbon fiber) to market—a task we took on with confidence the entire way through.
We took a deep-dive approach into the client’s process to ensure that we injected the right type of personality into their branding and name development. We had to start from the ground up, developing an appropriate company name, brand architecture, and introductory launch strategy for the world. Pilot Innovations was the result.
The sharp, experimental aesthetic was created to parallel their unique offerings, primarily designed for government and military personnel. The success of our partnership has positioned them as an industry leader for rapid prototyping, innovative design, and emerging technologies.
Agency: 36creative | Art Director: Brian Grossman