Blue Harvest Fisheries

 

Art Direction, Web Design, Advertising & Campaigns

Blue Harvest, a fishing company based in New Bedford, MA is transforming commercial fishing into an industry that is defined by sustainability, governed by transparency, and bound to the promise of delivering excellence to every plate and every person who loves seafood.

 
 
 
 

Diving deep into research on the fishing industry and Blue Harvest competitors, we created a brand messaging strategy focused on competitive differentiation.

With the research outputs in mind, we built a complete messaging framework, brand identity, and a website that appeals to all audiences while helping the company position for B2C success in the future. We designed a logo, color palette, and typography that reflect the company’s ocean-going heritage, commitment to sustainability, and modern approach to fishing that resonates with both end consumers and existing customers.

 
 
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